Many of us can still remember Courtesy, Keep Singapore Clean, Speak Mandarin, Speak Good English campaigns (amongst many others). It seemed that Singaporeans lack motivation to practice basic social etiquette and had to be reminded. While they were effective years ago, the new marketing-campaign/propaganda team seems to have lost their magic.
It all seemed like a simple commercial aimed at asking Singaporeans to be contented and have less misgivings. However, the people at the helm are not practicing what they preach. These million-dollar ministers probably have the faintest idea as to how the average Singaporean is coping in this bad economy.
Many new polytechnic and university graduates are finding it hard to land a job that meet their expectations. Instead of trying to improve the situation for these fresh graduates, the government's stance is to tell them to suck it all up. More foreigners are entering our job market and the government says this is to keep Singaporeans at their feet (improve productivity and increase competition so as to lure in more investors). It seems that Singaporeans are becoming more lazy, complacent and negative-thinking.
I will not sugar-coat my words - I blame our current leaders for our situation and cannot help but wonder why their salaries are pegged to the private sector if all they can think of is more stupid campaigns to further incense the average Singaporean. While I cannot say that I speak for every other Singaporean, Im quite sure that I am not alone. Look at this thread from hwz which spans nearly 10 pages (http://forums.hardwarezone.com.sg/showthread.php?t=2481339)
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